High street coffee shop chain Caffè Nero has appointed a hospitality guru as its new CEO to spearhead its ambitious growth plans.
Will Stratton-Morris joins Caffè Nero from SSE retail, where he was divisional CEO. He has previously been the CEO of the Intercontinental Hotel Group for UK and Ireland and has more than 25 years’ experience working in the hospitality industry with M&S, Walt Disney and British Airways.
He will partner with Caffè Nero’s managing director, Glyn House, to lead the UK business forward, and report to founder and group chief executive Gerry Ford.
The appointment marks the next step to bolster senior management allowing Caffè Nero to continue its ambitious growth plans.
Mr Ford said: “We are extremely happy to have Will join us. He brings in a lot of energy and experience which will enable us to take advantage of the many opportunities we have in front of us.
“His background in general management and marketing means he can free me of some of my responsibilities and be a complementary partner with Glyn to drive our UK business.”
The announcement comes a month after the chain’s parent company, Caffe Nero Group, changed its name to ‘Italian Coffee Holdings’. Despite the name change, the new moniker won’t be reflected in the 600 stores that it operates in the UK.