Carluccio’s cooks up franchise project plan for 2020

Carluccio’s Richmond 1

Carluccio’s is casting the net for strategic franchise partners to support further expansion into travel and airport markets, as well as within the Republic of Ireland.

The casual dining chain is among a growing number of chains that sees franchising as a favourable way to drive growth.

Mark Jones, CEO of Carluccio’s, said the company has identified potential franchisees partners to assist it in opening in travel locations and increasing its footprint in Ireland.

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He explained: “Carluccio’s all-day trading format performs particularly well in our travel locations such as London Heathrow Terminal 5, King’s Cross St Pancras, Waterloo, Manchester Piccadilly and Birmingham Grand Central stations, and there is scope to grow that faster. We believe that is best done with partners that specialise in these environments.”

The travel food and beverage market in airports and railway stations is valued at approximately £14 billion, according to previous estimations from SSP Group, which specialises in the sector.

With regards to ambitions for the Irish market, Mr Jones said: “We currently operate two successful restaurants in Dublin, but believe there is room for up to 10 across the country in cities including Cork and Limerick as well as additional sites in Dublin.”

New partner sites will take the new ‘Fresca’ format, with updated interiors and an evolved menu, as seen in the recently refurbished London Heathrow Terminal 5 landside site as well as Carluccio’s restaurants in Richmond, Canary Wharf and Bluewater Shopping Centre.

Mr Jones confirmed that Carluccio’s expects to choose its franchise partners early next year.

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Andrew Seymour

The author Andrew Seymour

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