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Carluccio’s testing three separate concepts as it hitches wagon to Sainsbury’s

Caffe Carluccio’s

Just a day after Pret A Manger announced it would opening in Tesco supermarkets, Carluccio’s has revealed plans to team up with Sainsbury’s on a series of new foodservice concepts.

The duo intends to trial three separate in-store models and will listen closely to customer feedback at the sites where they are being implemented before deciding any next steps.

The first format will be a coffee shop in Sainsbury’s St Albans superstore, offering customers eat-in as well as takeaway options.

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It will open on 3 June and represent the first time that Carluccio’s has ever operated in a supermarket.

The 900 square foot site will have space for up to 45 customers to enjoy the brand’s signature beverages alongside all-day breakfast foods and light-bites.

In addition, a Carluccio’s Counter will open in Sainsbury’s Leamington Spa branch, offering the brand’s trademark deli products and pizza.

Deli products include pasta, olive oils and sauces alongside chilled stone-baked pizzas. Hot ready-to-eat items, including made-to-order pizza and rotisserie chicken will be available to take away, as well as for delivery via Deliveroo, Uber Eats and Just Eat.

The third concept being trialled is the ‘Restaurant Hub’, a multi-brand offer with grab-and-go and delivery options from brands such as Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner. All are part of Boparan Restaurant Group, which acquired Carluccio’s in May last year.

The Restaurant Hub will open in July at Sainsbury’s Selly Oak superstore.

Satnam Leihal, managing director at Boparan Restaurant Group, said: “Our customers tell us they love our brands and would like to access them more regularly and be part of their family home occasions. This trial with Sainsbury’s allows us to bring our range of high quality products to more customers, more often, in varied formats”.

Rhian Bartlett, food commercial director at Sainsbury’s, said: “We’re testing these new offers as part of our plan to put food back at the heart of Sainsbury’s – bringing even more innovative and delicious food and drink to our stores. This is the first time we’ve worked with Carluccio’s and we’ll be listening closely to see what shoppers think of the different concepts, which also include GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.”

Carluccio’s is launching its first ever app to support the roll-outs, allowing ordering, delivery, menu access and location finding as well as providing users with a loyalty mechanic.

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Andrew Seymour

The author Andrew Seymour

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