CASE STUDY: Retro slicer brings theatre to restaurateur’s thriving deli concept

Dave Owen, owner, Mercado Deli

Dave Owen has an excellent track record when it comes to running a restaurant with two very successful businesses to his name, one in Conwy and one in Beaumaris, both of which go by the same name – the Midlands Tapas and Wine Bar.

The first restaurant, in Beaumaris, was opened in 2016, with the Conwy site following in 2019. As well as offering local consumers great food and wine the restaurants provided Mr Owen with an excellent insight into the popularity of fresh produce, especially charcuterie, and this prompted the launch of his latest venture, the Mercado Deli.

The deli offers a wide selection of meats, cheeses and a variety of other fresh produce sourced from local farmers.

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Mr Owen originally opened the deli in one of the back streets of Beaumaris, in what was the old cook shop, but this site was somewhat tucked away so he relocated to more visible premises on the main high street as they offered far more space and greater footfall.

Inspired in part by a visit to Harrods, which displays its meat slicer as a focal point of the main food court, Mr Owen invested in a Metcalfe retro flywheel meat slicer because he felt it would create a real talking point and a shopping experience entirely different from the one that consumers were used to.

In order to make sure this was the case, he carefully positioned the slicer in full sight of customers so it would bring real theatre to the Mercado Deli.

“The investment is certainly paying off,” he says. “I have noticed a decline in supermarket butcheries, probably because there is less demand for raw meat, but charcuterie continues to grow in popularity, so the Metcalfe machine has become a real asset to the business. And, of course, customers love coming in and observing the not so often seen, retro style machine.”

Mr Owen adds: “The quality and precision of the cuts produced by the slicer is vital. If the meat being sliced is salty, or has a strong flavour, the cuts may need to be less than a millimetre thick, whilst other produce may require much thicker slicers.

“But whatever the thickness of cut required the Metcalfe retro flywheel slicer delivers them with exemplary quality and precision ensuring that the integrity of the produce is maintained – which is exactly why I chose it. If you want to ensure the longevity of your business investing in the right equipment is crucial. In fact, it is every bit as important as the quality of the produce.”

Metcalfe Catering Equipment is the Platinum Partner sponsor of the Food Preparation category of FEJ Kitchen Excellence Week. For information about Metcalfe Catering Equipment and its range of products, call 01766 830456 or visit 

Tags : Food PreparationKitchen Excellence WeekMetcalfe Catering Equipment
Andrew Seymour

The author Andrew Seymour

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