Casual dining chains spot revenue opportunity with Deliveroo ‘click and collect’ service


Deliveroo has unveiled the newest weapon in its bid to dominate the food delivery market – a ‘click and collect service’.

The new feature, called ‘Pickup’ will make it even easier for customers to access meals when and where they want by allowing them to order food for collection.

Over 700 restaurants in 13 cities across the UK have already signed up to the service, including Byron, Pizza Express, Pizza Hut, TGI Friday’s, Frankie & Benny’s, Chiquito, Coast to Coast and Giraffe.

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Deliveroo insists Pickup will help people save time and money as they won’t have to wait in a queue for their order to be prepared or pay a delivery fee.

This creates a faster option for customers to order food on Deliveroo in times of high demand, and will be particularly important for young professionals at lunchtime, it said.

The service is designed to give customers more choice when ordering from their favourite restaurant or takeaway, whether they’re popping out of the office for lunch or picking up a meal after a night out.

It will also mean people can order for collection from restaurants that may not do delivery.

This new service will benefit restaurants by opening up an additional revenue stream as they give people the option of ordering food-on-the-go, enabling restaurants to reach a new wave of customers and bring more people in-store.

Deliveroo expects the service to grow rapidly, anticipating over 10,000 restaurants to be offering the click & collect service within the next 12 months, allowing customers in all 200 towns and cities in which Deliveroo operates to access the service, ensuring they can order food for every occasion.

Meanwhile, the company expects to sign up a further 10,000 restaurants to work with in the UK in the next six months, taking the total number of brands in its network to 30,000.

Ajay Lakhwani, VP new businesses at Deliveroo, said: “This service opens up even more choice and selection for consumers, while providing a new revenue stream for restaurants. It is another move towards Deliveroo being the definitive food company, offering the widest selection of foods for all occasions.”

Pickup follows the announcement of ‘Virtual brands’, which enables restaurants to increase revenue and attract more customers by offering new or complementary cuisines from their current kitchen, but under new branding, and ‘Food Procurement’, which allows restaurants to purchase cooking ingredients and supplies at reduced prices via bespoke deals negotiated by Deliveroo.

It has also launched a ‘Restaurant Perks’ scheme, enabling restaurant partners to save money on everyday business costs such as energy bills and recruitment.

Deliveroo scales team tasked with fine-tuning the tech behind its 200 kitchens

Tags : click & collectDeliverooDeliveroo PickupRestaurants
Andrew Seymour

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