Casual Dining Group (CDG) has added another significant eating-out brand to its growing concessions and franchising portfolio, after winning a tender to open a Warrens Bakery franchise store at Bristol Airport.
The 84-cover venue will be located landside at the airport, in place of the existing Soho Coffee branch. It will sell a range of all-day menu options ranging from hand-made pasties and pastries to fresh sandwiches, as well as hot and cold drinks.
The latest agreement with Warrens Bakery is an important addition to CDG’s portfolio of brands, allowing it to tap into the lucrative grab-and-go market in the UK, primarily targeting airports and major train stations for future growth.
Mark Nelson, managing director of concessions and franchising at Casual Dining Group, said: “Warrens Bakery is a highly respected, quality brand with a strong heritage that allows us to enter the grab-and-go space. The look and feel of the site is rich and authentic, just like its food, and we’re confident it will be well-received when we take it to the wider market.
“While this first partnership opening is at an airport, I very much see the opportunity to target other major transport hubs across the UK with Warrens Bakery sites, bringing award-winning Cornish pasties, hand-made sandwiches, sweet treats, fresh coffee and excellent service to commuters and travel-weary passengers when they need it most.”
Warren’s Bakery boasts a rich heritage dating back to 1860, making it the world’s oldest Cornish pasty maker.
It plans to work with CDG to expand the brand beyond the 70 sites it already runs. Chairman Mark Sullivan said: “They are operational experts and together we can take Warrens Bakery to new profile destinations across the UK in a variety of formats ranging from café to kiosk.”