Caterer makes dual appointment in bid to penetrate new areas of the market

Cadbury World cafe

Amadeus has made two senior executive appointments as it looks to bolster its event and venue catering portfolio.

Paul Bate will take up the post of operations director for Amadeus’ ‘home venues’, which includes managing the catering for four million visitors per year at the NEC Group venues.

Mr Bate previously held the position of catering general manager at the NEC and during his six years in the post he spearheaded a number of initiatives including the introduction of ‘The Edge’, a new customer retail concept, to the venue.

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To date, £5.5m has been invested in rolling out the concept across the NEC’s 20 exhibition halls – a move which is delivering £500,000 profit per annum for Amadeus.

Meanwhile, Peter Watson has been appointed operations director, external venues – a newly created role reflecting the expansion of this side of the business.

Mr Watson brings with him a wealth of industry experience, having clocked up over 30 years in the hospitality business, including spending 12 years managing catering operations within the motorway services industry.

The role involves managing a varied portfolio of venues for Amadeus, including Cadbury World, Belfast Zoo, Belfast Castle, Compton Verney, Library of Birmingham and the newly-contracted Stratford Racecourse among others.

Alongside this, he will oversee Amadeus’ events arm of the business which sees the team deliver hundreds of private and corporate events each year including a number of high profile, internationally renowned sporting tournaments.

Kevin Watson, managing director of Amadeus, said: “These two new appointments reflect Amadeus’ continued growth over the last five years – with the expansion of our team we aim to take Amadeus to new levels by increasing our reach and penetration into new areas of the leisure and retail industry.”

Since 2012, the company has grown its revenues from £25m a year to £47m, with profits up twofold.

Tags : AmadeusContract caterer
Andrew Seymour

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