Pre-registration of end-users for the Commercial Kitchen show is up year-on-year as catering equipment buyers and chefs from around the UK prepare to head to Birmingham next month in search of the latest kitchen innovations.
The list of companies already signed up to attend this year’s show reflects the breadth of its appeal and includes big names as diverse as AB Hotels, All England Lawn Tennis Club, Bourne Leisure, Costco Wholesale, Elior UK, Esquires Coffee, Greene King, Nando’s, PizzaExpress, Marriott Group, Marston’s, NHS Trust, Punch Taverns, Tesco, TGI Fridays, Sainsbury’s, Sunrise Senior Living, Tortilla, YO! Sushi and Zizzi.
Although the show attracts buyers from all tiers and categories of the catering market, Commercial Kitchen’s event manager, Katie Tyler, told FEJ there is most definitely some unifying factors when it comes to what buyers are looking to take away from the show.
“I think buyers and specifiers across all verticals want to ensure that they can compare and contrast equipment for their commercial kitchens; getting ideas of what the new trends are for their market place,” she said.
“Our show allows the trade to listen to their sector peers at the free seminar sessions and hopefully take away some ideas on what has worked. Ultimately, they all want the best kitchens for their staff and customers in order to ensure that business thrives.”
This year’s show, which takes place on June 5-6, is poised to see a ramp-up in the amount of internet-enabled equipment on display.
“Smart connected kitchens are becoming more prominent as the industry evolves, with a focus being put on time saving, sustainability and waste management,” said Mrs Tyler. “While the industry maintains tradition we will see more companies investing in technology and launching these new initiatives at Commercial Kitchen.”
Day 2 of the show will actually open with a session all about smart connected cooking, with one of its supporting exhibitors, Unox, very much at the forefront of the technology.
“They utilise Data Driven Cooking artificial intelligence technology, which is designed to help customers make the most of the potential of their UNOX CHEFTOP,” added Mrs Tyler. “It collects data, processes information, gives a daily report, and connects to the cloud to identify and suggest personalised recipes.”
More details on the show, including registration, can be accessed HERE.