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Catering equipment provider widens offer for customers seeking short-term kit

Kyle James, compliance and installation manager and Jacquie Jenkins, managing director

A specialist provider of commercial catering and refrigeration equipment services that has been trading for almost 30 years is rolling out a hire offer for the first time.

Swansea-based HB Catering and Refrigeration said it has “pivoted” its business in response to changing client needs as a result of the pandemic.

It claims more clients want to hire the equipment they need in the short term while they get back on their feet, but also noted a longer-term trend around more temporary and flexible catering solutions.

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Additionally, it hopes the service can support the growing number of seasonal entrepreneurs looking to try a new business opportunity but potentially unwilling or unable to invest in buying costly equipment outright.

The new department will be led by HB’s compliance and installation manager Kyle James, with a further two roles expected to be created.

He said: “The past 12 months have created unprecedented challenges for the hospitality industry and like every business, we have had to remain nimble and alert to those changes as we look to help our clients through these tough times. These challenges have also created new types of demand that were not there before and we are reacting to those as well by launching this new offering.

“We have responded to the needs of our clients in launching this new service. At times like these when many businesses are strapped for cash and also looking to react to new conditions imposed on them around social distancing, a flexible solution to hire such as the one we are offering will be invaluable. We are already seeing many new inquiries and we look forward to helping our clients adapt and hopefully thrive again this year.”

Jacquie Jenkins, managing director of HB Catering and Refrigeration, added: “Although the hospitality sector has experienced a difficult 12 months of trading, preceded by an unease for some two years due to Brexit, I firmly believe that, while challenges remain, there are some exciting times ahead.

“The hospitality industry is adapting to change faster than any other industry in the present circumstances. Business models are evolving fast with more outdoor trading, pop up bars and takeaway facilities, which will require temporary solutions for equipment. Our new service gives clients the opportunity to ‘Give it a go’ and to see how it works without the financial outlay of buying equipment upfront.

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Tags : HB Catering and Refrigerationhire
Andrew Seymour

The author Andrew Seymour

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