Wrap Film Systems, the producer of commercial catering dispensers, has been renamed ‘Melitta UK Ltd’, which itself will comprise of three business divisions from now on.
The three divisions include Melitta UK (Retail/C&C, Bacofoil and Melitta), Cofresco Foodservice (Wrapmaster and Caterwrap) and Cofresco Operations UK.
The name change is in response to Cofresco Frischhalteprodukte GmbH & Co – a subsidiary company of Melitta – integrating the business following the purchase of Wrap Film Systems Ltd two years ago.
Following the cquisition, Melitta has set the goal of expanding the Melitta brand and its portfolio within the UK market, as well as focusing on developing Cofresco’s international foodservice arm.
The Global Foodservice division – which includes the Wrapmaster brand – will be led by Adrian Brown, managing director of Cofresco Foodservice.
The Wrapmaster range of catering dispensers has been sold to chefs in the UK market for more than two decades, providing “effortless” dispensing of catering cling film, aluminium foil and baking parchment.
Mr Brown said: “As part of Cofresco Foodservice – and under Melitta UK Ltd. – Wrapmaster remains the number one brand. This new focus for 2018 will mean that now more than ever we will be able to ensure our dispensers remain at the forefront of innovation, as well as setting a world standard in efficient, safe and sustainable dispensing for chefs.”
Paul Feery – formerly commercial director of Wrap Film Systems Ltd – will now serve as country manager UK & Ireland, and will lead Melitta UK, the retail division, part of Melitta Sales Europe.
The name change will not have any impact upon employees who work at the Telford office, manufacturing facility and warehouse, the company said.