A Swedish coffee shop brand that recently made its first move in the UK could be about to increase the pace of its expansion after being bought by one of Europe’s largest motorway services operators.
Stockholm-based Wayne’s Coffee has been run and owned by the same founders for more than 20 years, but confirmed yesterday that the business will be sold to Tank & Rast Entwicklungsgesellschaft mbH (TRE), a subsidiary of the German Tank & Rast Gruppe.
Wayne’s Coffee has grown to include 125 coffee-shops in seven countries over the last decade and last year lay down roots in the UK for the first time after striking a master franchise deal with a group of investors led by the Karim and Akhtar families.
Both families, which are represented by Four Stars Coffee Limited, are already active on several locations in Europe and the Middle East, including in the restaurant and property development sectors.
New owner TRE is also based on a franchise model. Among other businesses it is responsible for 410 service areas, including some 50 hotels within the German motorway network.
Mats Hörnell, CEO at Wayne’s Coffee, said: “TRE is securing our offensive expansion in the home market of Sweden, but also adds new opportunities abroad. We’e already growing rapidly in Europe, the Middle East and Southeast Asia. And now we’ll be able to increase the pace ever further, especially in Central Europe.”