Bedford-based pub and brewing company, Charles Wells, has announced it will invest over £2.6m a year over the next three years into its French estate.
The news follows a successful World Cup trading period in the country, which saw an 83% uplift on the same sales period last year.
Currently, Charles Wells France has a portfolio of 13 managed pubs, having grown steadily since 1997, with the new investment citing plans to open three pubs a year.
The first pub was The Bombardier in Paris with the brand spreading to further locations across the capital as well as Bordeaux, Toulouse, Montpellier, Lyon and Lille.
The most recent launch was The Jolly Sailor, situated on the quayside in La Rochelle, which opened in June this year which can host 164 covers and is staffed by a team of 20.
Each venue aims to give ‘a real taste of England’ by offering a traditions English pub experience with a menu that features typical British dishes.
Commenting on the investment, chief executive, Justin Phillimore said: “We’re proud of the portfolio of Charles Wells pubs we’ve built up in France, each one has its own personality but captures the traditional English pub atmosphere perfectly.”
He added: “The concept is a big success in France and the fact our customers chose an English pub to watch and celebrate French success at the World Cup is a testament to that.”