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Charvet appointments signal focus on national account and chain customers

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Charvet has announced an increased focus on national account and chain business with two new appointments.

The cooking suites manufacturer has appointed Ben Aird as national account manager, while UK sales development manager Gary Allen has been promoted to the role of UK sales manager.

“As an ex-chef and a highly-regarded sales professional, Ben will take the Charvet message to the national account market,” said managing director Wayne Cuomo.

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“This is a difficult time for the hotel, restaurant and contract catering industries and now more than ever, these caterers will plan their equipment purchasing with the utmost scrutiny and that suits us at Charvet and by extension, our distributor partners.”

Mr Aird (right), who previously served for Adande and Unox, said that as operators look to develop their kitchen operations and come through the additional challenges they face now and into 2021, Charvet will be by their side to ensure they are getting the most out of the kitchens now and in the years to come.

“The Charvet product range has always provided its customers with the confidence that time after time, the equipment can and will continue to operate above the expectations of its users.

“The build quality consistently shines through, as well as unrivalled reliability and it is no surprise to see the brand aligned with some of the highest profiled chefs in the UK and around the world.”

“In market sectors such as casual dining and pubs, the current medium duty equipment is simply not tough enough to deal with the output that the businesses and operators demand. Charvet products have been developed and evolved to the needs of the chefs that actually use them.”

Mr Cuomo said that Mr Allen’s (left) promotion, meanwhile, is recognition of his hard work and professionalism.

“Gary has helped the company grow in size and capability and he will drive the company forward to further success.”

Mr Cuomo added that Charvet’s reputation for making heavy-duty, long-lasting equipment that is capable of taking any punishment chefs can throw at it remains as pertinent as ever in a post-Covid world.

“Our existing customers know that Charvet equipment is easily maintained, reliable and that it can be refurbished with new cooking modules as necessary, which is what makes Charvet such excellent long-term value.”

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Andrew Seymour

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