Real-time operations management and food safety specialist Checkit has launched a subsidiary in the US.
The company believes that operators across the pond will see the value in using its technology, which eliminates the need for traditional pen and paper and monitors tasks through mobile applications.
Checkit has established a base of clients with global businesses including Compass, Sodexo and the Merlin Group, as well as working with leading UK businesses such as John Lewis Partnership and Center Parcs.
With its US operation up and running, its aim will be to bring this experience to foodservice chains, hotels and contract catering and soft FM, with a focus on helping them to improve revenue, productivity and risk.
Checkit USA will operate out of a sales and service base in Santa Fe Springs, California, and will have access to the infrastructure and resources of its corporate parent, Elektron Technology, which has a well-established US operation.
German Casillas, vice-president of Americas, said: “We see great potential in the United States market. There is a clear need, with many operations still poorly served by unsuitable or paper-based operational systems. We estimate that US food service market alone has the potential to develop to be worth over $1 billion (£763m) annually as technology adoption grows.”