A new burger brand has launched its first restaurant in the UK and mapped out plans to be present in 20 cities within the next five years.
Griddle & Shake, which is the brainchild of award-winning chef and burger enthusiast Ed Halls, has chosen Nottingham as the location for its first site, which opened yesterday.
With the burger market predicted to grow from £2.9 billion to £3.3 billion by 2019, Griddle & Shake plans to open three sites within 18-24 months.
It then intends to continue the growth on a national scale by rolling out into at least 20 further cities within five to seven years.
As well as serving beef, chicken and pulled pork burgers Griddle & Shake is first in the UK to serve Tempeh burgers as a vegetarian option for its customers.
The company said that unlike its competitors, its packaging is completely compostable and biodegradable thanks to a partnership with Vegware, the UK’s only completely compostable food packaging firm.
Halls said: “We are set to take the UK burger market by storm and I look forward to the Griddle & Shake brand growing and expanding across the country. After years of experience in the food industry, I truly believe that launching our first Griddle & Shake restaurant in Nottingham will be a huge success.”
Halls has been a chef for over 12 years and worked with Marcus Wareing during his time in the industry. He also owned two eateries prior to setting up the burger venture.