Chicken menu category ‘primed for growth’ as key chains show pandemic resilience


The global chicken menu category is poised for growth after demonstrating its resilience during the pandemic, a leading industry analyst firm has declared.

Technomic has just carried out a “deep drive” of the sector exploring the impact of Covid-19 on sales and the extent to which local and international chains have fared during the crisis.

Its 2021 Chicken Global Menu Category Report reveals that 84% of consumers order chicken from a restaurant or dining establishment at least once a month.

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In terms of cooking style, 39% of consumers prefer their chicken grilled, over preparations such as fried and roasted.

Spicy chicken varieties are common among limited-time offers, with Nashville hot, Korean and mala among the most influential flavours.

The United States and South Korea are currently the world’s largest exporters of chicken chains.

Aaron Jourden, senior research manager of global at Technomic, said: “Chicken chains have been resilient amid the pandemic and the menu category remains primed for future growth.

“With accelerating competition among chicken chains and crossover competitors looking to grow in this category, it is crucial for operators and suppliers alike to know what the top and fastest-growing chains are, what consumer preferences are across global markets, which menu trends are emerging and what strategies chains are adopting in response to the pandemic.”

Jollibee customers queue for seven hours to get first dibs on fried chicken

Tags : chickenmenusresearch
Andrew Seymour

The author Andrew Seymour

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