A new chicken restaurant concept created by some of the dining industry’s most successful figures has rolled out the latest in self-serve technology to deliver heightened levels of customer experience designed to out-do McDonalds and KFC.
Chiktopia, which is run by Alastair Gordon – formerly of Ole & Steen and Jamie’s Italian – has worked with self-serve kiosk software solutions provider, Kurve, to equip the new 120-cover restaurant concept at Intu Lakeside.
The company has harnessed the latest technology to offer a ‘counter-less’ restaurant environment with 100% kiosk and app ordering, giving customers the best possible user experience.
Chiktopia’s menu comprises fried and grilled chicken burgers, tenders, skinny fries, salads, wraps, house sauces, vegan ‘chicken’ and thick dairy shakes. The menu is highly portable and customisable and has been designed to work equally well for eat-in, takeaway, delivery and drive-thru.
The new site is a completely self-ordering concept, allowing Chiktopia’s staff to focus fully on food preparation and table service rather than transaction. The company believes the model leaves it well-positioned between KFC and Nando’s to challenge the UK’s fast food and QSR sector.
Steven Rolfe, CEO of Kurve, said: “Chiktopia’s new concept has demanded the highest level of design to ensure its core objectives of a smooth and quick user experience at all points of the customer journey whether instore, mobile or online are met.
“In terms of the user experience, we all believe there is no other kiosk offering like it both visually, the ease and speed of use and for operational management.
“The software was tailored to handle Chiktopia’s meal deal ordering and upselling of its extensive selection of products for a truly quick and customisable order. Everything from drinks, portion size, sauces can be customised with no complications for the customer or kitchen.”
From an operational perspective, Kurve’s built-in fast food kitchen management system offers multiple kitchen management screens together with bump bars, to manage the food, order packaging and manages the control point to ensure the right customer gets the right order.
Mr Gordon has been supported on the new concept by a group of senior industry figures including Dan Einzig, founder of Mystery Design, Mark Lilley, CEO of Abokado and Richard Morris, managing director of Tortilla.
Earlier this year he said: “A huge amount of work has gone in over the last few months, all focused on giving British consumers the best possible chicken experience imaginable. Intu Lakeside, with its mix of couples and families and driven by both state-of-the-art leisure experiences and a well-established retail destination, is the perfect platform on which to demonstrate the broad appeal of our brand and our philosophy of fast food to feel good about.”