Chiller install paves way for 45% boost in hot food sales at Nisa Local branch

Nisa Local Dunstable

Hot food sales are heating up at a Nisa Local store in Dunstable after a re-fit which saw tired fixtures and fittings replaced and a change to the layout.

The overhaul at the 2,500 sq.ft. shop involved moving the food-to-go offering from the rear of the store to the front and replacing a waist-height coffee machine and hot food counter with larger, upright equipment.

The effort is paying dividends with hot food sales increasing by 45% in the first week after completion with 400 sausage rolls selling in week one and overall sales up more than 5% year on year.

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The re-fit was carried out in two stages beginning initially with the installation of new chillers in October.

Ian Bacon, trading manager for Lenus Trading, which runs three Nisa stores in the Dunstable area, said the decision was made to revamp the entire store after it saw just how much of an effect the new chillers had on sales.

“When we had installed the chillers and the new food-to-go offer, we realised how good it looked and decided we needed to do the rest of the store. It was looking quite tired and outdated and we wanted to freshen it up.”

Nisa unveiled its ’Store of the Future Evolution’ format earlier this year and Mr Bacon said he was really impressed by the new look and design. ”It’s a real step change and a move away from the old format and a great colour scheme.”

Tags : grab-and-gohot foodmerchandisersNisa Local
Andrew Seymour

The author Andrew Seymour

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