Chopstix, the UK’s fast-growing Asian QSR brand, has opened a store with new design concepts at Westfield Stratford.
It features new uniforms, communication screens, packaging, product descriptors and the dishes will be served from woks in a new counter display.
Chopstix plan to use the new format within all future openings, and where possible will look to retro-fit across the company’s existing estate.
Jon Lake, managing director of Chopstix, said: “The new opening marks an important step in the evolution of the Chopstix brand and we are confident that consumers will react positively to the changes we have made.
“This is about us refining our approach, strengthening our image to convey our core attributes, whilst also emphasising how ‘different’ we are to other quick-service restaurants in the space we occupy.
The opening in Westfield Stratford marks the continued expansion of the fast-growing brand, which has seen its outlet count treble in the past two years.
“We are also pleased to be opening our doors within Westfield Stratford as it fits perfectly with our strategy to successfully grow the visibility of Chopstix by increasing our profile within the country’s most popular shopping and retail hubs.”
The chain will be located will in the shopping centre on the former Sticky Rice site.
Chopstix has over 70 stores across the group with more than 25 outlets located within shopping centres.