Peterborough-based CK Direct is expanding internationally after signing a licence agreement that will see its core range of kitchen extraction hoods made available to operators in New Zealand.
The company will sell the hoods through Staybrite Stainless Fabricators, which has offices in Christchurch and Auckland.
Staybrite, which specialises in commercial kitchen applications, had been actively looking for a supplier of low velocity hoods as sourcing them locally remains difficult.
Company director, Grant Allan, explained: “We wanted to get an edge on the competition by going to market with the latest technology in a short timeframe. We have been looking for a partner in the UK at the leading edge of commercial kitchen ventilation and extraction systems, who could help us make inroads into the low velocity hood market in New Zealand.”
The licence agreement between CK Direct and Staybrite will strengthen the New Zealand-based fabricator’s position as a leading manufacturer of bespoke stainless steel products, Mr Allan added.
“The partnership gives our customers access to the latest generation of commercial kitchen ventilation and extraction systems and not only that, they’ll get them at competitive prices,” he said.
For CK Direct, the partnership underscores its international credentials and puts it in a position to sell its range of nine specific extraction hood styles to other overseas markets, particularly as all are manufactured to the highest UK and EU standards.
Tony Ricciardi, managing director of CK Direct, said: “Our success in the UK has given us the confidence to diversify and test international markets. When you know that your product is in demand overseas, it makes that decision to broaden sales even easier.”
CK Direct extraction hoods are designed to the UK’s current DW/172 specification for commercial kitchen ventilation systems, as regulated by the Building Engineering Services Association (BESA).
Offered in 1000, 1200 and 1500mm deep models, the designs draw on the experience CK Direct have built through the work they have carried out for some of the best foodservice operations and kitchen professionals in the industry.
Mr Ricciardi continued: “We are extremely proud to have our range of extraction hoods now available in New Zealand. It’s reassuring that more foodservice operators now have access to great quality kitchen extraction. You can never under-estimate the impact great quality equipment can have in the running of a safe, efficient and professional kitchen.
By helping to effectively eliminate odours and remove dirt and grease, CK Direct’s extraction solutions ensure a much-improved environment for kitchen staff and customers alike.”