British warewashing brand Classeq has invested in a state-of-the-art digital asset management system in a bid to “bring simplicity” to the world of warewashing.
The company is implementing its new software solution across its network of business partners, distributors, customers and suppliers, enabling it to share, manage, edit and control all brand assets with them at the click of a button.
Adam Lenton, marketing manager for Classeq, explained: “The new system allows us to share key elements of our branding portfolio with partners, distributors and customers. This includes product imagery, training and operation videos, presentations, animations, specification sheets, press releases, case studies, logos, fonts and much more.
“There is easy access to our brand guidelines and all types of images and videos can be found and edited instantly. Also, there is the ability to create templates which allows our distribution partners to easily customise professional literature without having to purchase expensive design software.”
The new software system ties in with the company’s ‘Simplicity Cycle’, which places simplicity at the core of all operations.
Lenton concluded: “Our approach is imbedded right across our business offering, our products, customer service and after sales care are like no other warewashing manufacturer’s in the market. We are committed to making the experience of our people, partners and customers the most effortless and enjoyable it can be.”