Classeq launches new brand as Eau de Vie licence expires

Classeq and Eau de Vie stand at Hotelympia

Classeq is set to roll out a new filtered water bottling system brand following the cessation of its licence agreement with Eau de Vie, which concludes at the end of December 2018.

The company will instead replace it with the ‘EauVation’ brand and adopt it across the UK and internationally from January.

Classeq said it has reassured all customers of its continued commitment to service, investment and innovation and reiterated that there will be absolutely no change to operational, or contractual, processes.

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All customers will be visited early in 2019 to conduct a system health check, it added.

The company said it wished to pay tribute to Eau de Vie for the contribution the brand has made in bringing sustainably sourced water to the UK, and through Classeq’s own team, in driving awareness and supporting a shift in out-of-home behaviour in the delivery and consumption of freshly purified water.

Tags : ClasseqEau de VieEauVation
Andrew Seymour

The author Andrew Seymour

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