British-made warewashing brand Classeq’s new purpose-built factory in Stafford will be capable of producing more than 15,000 machines a year following its launch last week, the company has revealed.
The brand, which has supplied warewasher units to pubs, restaurants, hotels, cafes, and catering operators for the last 40 years, said the site will employ more than 40 staff, bringing its UK headcount to 50 people.
With sales of £15.3m last year following several solid years of profitable growth, Classeq will be hoping the new facility will provide the foundation to become an even larger market player in the coming years.
Managing director, David Smithson, said the investment underpins its “100% commitment” to its manufacturing future in the UK.
“In a category where the majority of white goods are manufactured overseas, we are proud to be investing in Britain and demonstrating that we can produce high quality machines that offer great value for money, and remain highly competitive in today’s market,” he stated.
The new site also has a showroom facility where customers can see and experience the products firsthand, including Classeq’s new and acclaimed, undercounter DUO range which was launched early in 2017.
To celebrate the opening, Classeq’s technical director, Gary Jones, embarked on an epic 11-day cycle ride from Stafford to Meckenbeuren on Lake Constance in Germany, to deliver the factory’s door key to Classeq’s international headquarters.