Coco di Mama could open multiple sites in motorway service stations around the UK if a trial with Roadchef goes to plan.
The Italian food-to-go brand is set to bring the restaurant’s premium innovative pasta offering to motorway users for the first time after a launching unit at Roadchef’s flagship Norton Canes service area on the M6 Toll.
Coco di Mama currently operates in 145 locations nationwide, however this will be the brand’s first foray into the travel sector.
Managing director, Jim Atwood, said: “We first opened our doors in London in 2011 and have been building up our ‘food-to-go’ stores, delivery kitchens and grocery channel partnerships ever since.
“This move into the travel hospitality sector is a bit of an extension for us, but one which we believe fits well with our business and will suit the model of the motorway service industry perfectly.”
Roadchef sees the partnership as a way to diversify its current food and drink portfolio, offering customers greater choice and flexibility when it comes to dining on-the-go.
Howard Lockwood, catering and brand development director at Roadchef, said: “We are very excited to be working with Coco di Mama on this pioneering project to bring its innovative Italian food to the motorway.
“We are constantly striving to add new creative concepts and delicious menu options to our service areas, and we feel that this partnership will give road users a broad range of exciting food options while still having great synergy with the other offerings already in place.
“The company’s ethos is firmly focused on providing good, honest food with the freshest ingredients and a seasonal focus, which chimes perfectly with our philosophy of constantly striving to delight our customers with the experience that we offer.”
Roadchef operates 30 locations, which are used by 52 million visitors a year.