Half of coffee operators think that sustainability credentials are vital in today’s era – but insist their equipment is letting them down by failing to stand the test of time.
Independent research commissioned by Brita Professional has shed new light on how operators feel about their equipment, with 56% claiming they would pay more for a supplier if it offered a measurable impact on sustainability efforts.
When asked about the priorities for their business, coffee shop operators voted customer satisfaction top, closely followed by sustainability.
The study found that the top sustainable initiatives coffee operators would like suppliers to focus on are reducing packaging (79%), sourcing sustainable food (52%) and working on machine protection to help it stand the test of time (51%).
53% see the energy efficiency of equipment as a top focus but just under half (46%) are using water filters on their equipment, despite Brita citing it as one of the best ways to ensure coffee-making equipment runs efficiently by protecting against limescale and unwanted minerals.
Over half of operators admitted they find it difficult to balance profitability and sustainability within their business, while 47% said a lack of knowledge around sustainable practices is making it harder.
Sarah Taylor, managing director of Brita UK, said that it’s clear that suppliers have a key role to play in helping individual businesses and the wider industry achieve sustainability targets.
“For suppliers in the coffee industry, continually improving on sustainable practices to pass the benefits down the supply chain to operators and meet consumer demand is an ongoing challenge,” she said.