Costa Coffee has launched an anti-bacterial reusable cup lid as part of a trial across 500 participating stores.
Over 1,200 of the £1 lids were sold in the first week of sale, according to the firm, which is eyeing a national roll-out in 2021.
The fully reusable lid is more hygienic and better for the environment than regular take-away lids.
It is made from Polypropylene, a durable thermoplastic polymer with an anti-bacterial coating and is available in three sizes in Costa Coffee stores, and two sizes via its Costa Express machines.
The dishwasher-safe lid comes with its own nylon drawstring pouch to ensure the lid is kept clean when not in use.
A Costa Coffee spokesperson said the lid fitted with its wider sustainability credentials.
“As we continue to drive reuse and recycling rates across our stores, we understand that not every customer will opt for a reusable cup when picking up their favourite, hand-crafted coffee, but we hope our new reusable lids will be an entry point to reuse for those customers.
“They are smaller and more convenient, with the added benefit of its anti-bacterial coating to give even more peace of mind when contact is a concern. Initial sales results suggest it’s something the market has been missing and we look forward to expanding nationally in 2021, following the success of this trial.”