Costa maps out ‘mini-format’ concept as it takes aim at commuters

Costa ‘mini-format’ store, Lewisham Station

Costa plans to open eight ‘mini-format’ stores in some of London’s busiest railway stations over the next six months in an effort to tap the capital’s lucrative commuter market.

The chain – now owned by Coca-Cola – launched its first ‘commuter-focused’ concept branch at Lewisham Station last week, re-formatting a space originally used as the station manager’s office.

Designed with the daily commuter in mind, the new stores will be focussed on delivering a quick and efficient service, while not compromising on quality.

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Both the layout and ordering system has been designed to have customers in and out of the store in just a few minutes.

All the stores are takeaway only and operate contactless payment options – with some of the stores offering self-service ordering screens for those not wishing to queue to order.

Customers will be able to cut down their queuing time by taking advance of Costa Coffee’s mobile ordering service, which is available through the free Costa Coffee club app.

Connie Emerson, head of global store propositions and design at Costa Coffee, said: “We understand that in today’s busy, fast paced world, our customers want to ensure they can get their Costa Coffee fix, even if they are hurrying to work, so naturally, the next evolution of a store concept had to centre on meeting the needs of busy, on-the-go commuters.

“Our new mini-stores have been designed to offer customers a beautiful barista handcrafted Costa Coffee quickly and conveniently, taking any stress out of grabbing that much needed Costa on the way to work.”

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Tags : Coffee shopsCosta Coffee
Andrew Seymour

The author Andrew Seymour

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