Costa Coffee has trialled a new-look design at one of its flagship outlets in response to Covid-19.
Customers visiting its Argyll Street branch in London will now see a refreshed look and feel, from bespoke décor, right through to a contemporary counter and an enhanced digital offering.
A stand-out addition to the store is the newly designed street-facing counter designed to deliver a quick and efficient service for customers who are not quite ready to enter an inside space out-of-the-home.
The counter spans the breadth of the inner store and curves to an outward opening, next to an outside ordering screen, allowing for streamlined customer use.
Customers looking for a speedy pick-up are now able to collect pre-ordered drinks by using Costa Coffee’s mobile ordering service via the Costa Coffee club app.
The store has also been equipped to support a delivery service enabling customers to get their favourite drink brought to them if they are unable to get to store.
The inside of the store has been modified to maximise personal space while maintaining a relaxing and welcoming environment for those wishing to unwind.
Customers visiting the store also see it has been equipped with protective equipment and hand sanitiser stations.
Both inside and outside, floor signs have been carefully placed to adhere to social distancing guidelines and high-quality Perspex screens have been installed at all counters.
Global retail director, Connie Emerson, said: “The Argyll Street store is a unique space situated within an old building just off Oxford Street. It was the perfect location to trial a new store design as we continue to explore a post Covid-19 space.
“Our customers have shared that they’re looking for safe and comfortable space to relax and enjoy a bit of ‘normal’. But for those that are not quite ready to sit inside, an all-new solution has been designed so they can still get their favourite handcrafted Costa Coffee without entering the store. It’s really about offering our customers different choices of experience.”