Loungers has described the reconfiguration of its Cosy Club menu and service approach as “one of the most significant” development projects it has ever undertaken.
Since the start of its financial year in April, it has been evolving and trialling a major rework of the Cosy Club menu, introducing a new structure and layout, with the inclusion of small plates, and a material reduction in the number of dishes available at each mealtime.
There are 31 Cosy Clubs within its portfolio, offering a more formal restaurant-bar set-up versus its Lounge brand, with sites tending to be larger and more theatrical.
“The new menu is more elevated, introducing a number of less mainstream, more aspirational dishes, with a slightly higher price point,” explained CEO Nick Collins in notes accompanying Loungers’ interim report.
Alongside this, Mr Collins said the brand has introduced new furniture across the Cosy Clubs and changed its steps of service to “place more emphasis on providing great hospitality”.
He said: “Following a successful trial over the summer months the new menu has now been rolled out across the entire Cosy Club estate and whilst it is too early to assess its impact, we are pleased with the initial reaction from our customers.”
On the Lounge side, the company has continued to improve its app in terms of customer journey, performance and offering, alongside a new menu launch in October with a more typical 10% change in the number of dishes.
This summer it also accelerated the roll-out of its kitchen management system across the Lounge estate, with all Lounges now benefitting from electronic tickets and greater insight to operational delivery.
The final elements of the kitchen reset project, largely relating to new equipment and revised ergonomics, are currently being scheduled to take place in 2022.