Counterline has unveiled a stylish range of dual-purpose heated and chilled display units designed to support the growing number of foodservice operators wanting to maximise fresh food opportunities.
The company, which won a Queen’s Award two years ago, set out to create a solution that would help operators meet the challenge of providing a varied set of menus stretching from breakfast to evening meal, while covering the recognised lunch time and takeaway snacks in between.
Paul Purslow, director at Counterline, said the company has placed a firm emphasis on ensuring operators see tangible benefits.
“Whenever consideration is given to a product development or a simple customisation of our standard equipment, the key business principle of efficiency for operator and energy is followed.”
The concept of Counterline’s dual-purpose heated and chilled display units, which allow for self-help and assisted service food offerings, was initially introduced in Northern Ireland in collaboration with Stephens Catering.
It has been deployed by Scotmid Co-operative as part of its efforts to expand its food offer.
Danny Scobie, food to go operations manager at Scotmid, explained: “The reason we have chosen this unit for our business is the flexibility it provides for our wide offer and concepts. It allows us to move quickly from served to self-serve depending on the day’s offering whilst efficiently keeping all products hot without impacting the oven fresh quality.”
The seamless design that ensures an operator can instantly switch from self-service to assisted service has already led to opportunities for Counterline beyond the UK.
It has so far been specified in key infrastructure projects that have taken place across the Middle East and Asia alongside global business partners.