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Creams creates three distinct store models for nationwide franchise push

Adam Mani, CEO

Dessert cafe brand Creams is seeking like-minded franchise partners to further roll-out its brand nationwide.

The 91-strong chain said key development areas that have been identified include The Midlands, Yorkshire, North East, North West and Scotland.

The tried and tested operation, with its own Gelato factory and production site, provides franchisees with a national supply chain, economies of scale, and a flexible retail format to fit any location.

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Creams will offer partners a choice of three distinct store models – Creams Restaurant (1,400 sqft+) in high street and retail park locations; Kiosk (800sqft+), smaller cafes in high footfall areas; and Pop-Up (500sqft+) for service stations, transport hubs and shopping centres.

All partners will be fully assisted throughout the entire set-up process, from build, fixtures, fittings and equipment through to training courses and help with recruitment.

Franchisees are also designated an area support manager for ongoing guidance whilst the brand’s NPD and marketing and PR teams provide national, regional and local campaigns, sales-driving promotions, menu innovation, photography and limited time offers.

Adam Mani, co-founder of Creams (main image), said: “Whilst we continue to grow the brand in London and the South ourselves and with our franchise partners, we have identified numerous national opportunities in the Midlands, North and Scotland, which will be enabled predominantly, although not exclusively, by working with franchise partners. We are looking for like-minded, experienced investors and multi-site operators who are just as passionate about desserts and innovation as we are”.

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Tags : Creamsfranchise
Andrew Seymour

The author Andrew Seymour

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