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Creams cruises to 100 sites as it lines up trio of London stores

Creams Cardiff

Dessert brand Creams is continuing its nationwide expansion at pace with the opening of three sites in London, bringing its portfolio up to an impressive 100 sites.

The three new sites include Marble Arch, King’s Cross and Royal Wharf.

The 1,580 square foot site that recently opened at King’s Cross has 52 covers spread across the ground floor and a mezzanine.

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Marble Arch, which opens its doors on Edgware Road on 15 October, is a 3,045 square foot site with 82 covers over two floors, including an outdoor terrace.

And the Royal Wharf café will follow a month later, on 15 November, with 56 covers across a 1,678 square foot space, including an outdoor terrace.

Each site will offer all of Creams’ signature serves, from sundaes made with gelato from the brand’s own factory in London, as well as waffles, cookie dough desserts and crepes.

Recent additions to the Creams menu include a cookie-dough stuffed waffle, a poke bowl and popcorn chicken waffle bites, alongside a selection of vegan and gluten-free choices.

CEO Adam Mani said: “To have reached our 100th store is a momentous achievement, particularly given how challenging the last 18 months have been.

“It’s a true testament to the hard work of the entire Creams Café family that we have been able to continue to expand, bringing our delicious desserts to more and more people across the UK.”

All sites have been designed by Nest Studios with interiors inspired by skateboard culture and utilising raw materials and modular design techniques.

Creams was founded in 2008 by Balal Aqil and Adam Mani. In 2020, Pistachio Holdings acquired a majority stake in the business, to support in taking it to the next level and driving its ambitions for international and further UK expansion.

The brand works with a variety of franchise partners across the UK, empowering them to provide a high quality, distinctive customer proposition in an exciting and fast-growing market.

Last year, Creams served more than five million customers, producing more than 50 million scoops of gelato and 8.6 million milkshakes.

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Andrew Seymour

The author Andrew Seymour

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