Crowded market place coerces EAT into getting creative


Fresh food-to-go chain EAT has acknowledged the challenge of “cutting through a crowded market place” as it prepares to embark on the next chapter of its growth.

The company has just appointed London brand agency Fold7 to handle its creative strategy as it seeks to ensure the business is correctly positioned in the market.

With the food-to-go sector constantly evolving and the competition increasing, Fold7 has been tasked with repositioning the brand and developing and executing a new creative strategy.

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“We need an agency that can work with us to cut-through an already crowded space,” said Sarah Doyle, brand director at EAT.

The work will cover all consumer touch-points, including in-store and outdoor activity, with the first piece of work being unveiled at the beginning of September.

Fold7’s managing partner, Harry Sheward, said: “EAT is one of the original fresh food chains and remains a well-recognised and liked fixture on many of our high streets. But with so many more players entering the market, EAT needs a 21st century approach to ensure that it isn’t seen to be standing still and its offer of fresh food that’s made from scratch continues to stand out from the competition.”

Tags : chainsEATfood-to-gokitchensRestaurants
Andrew Seymour

The author Andrew Seymour

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