Crussh, the healthy food and juice chain, has inked a franchise partnership with SSP, the operator of food and beverage brands in travel locations worldwide.
The deal will see the London-born brand expand and enter transport hubs across the UK and Europe over the coming years. The first site is due to open next month at London Paddington station.
Crussh said a pipeline of additional outlets is under discussion, but it did not disclose how many it is targeting. It presently operates 30 stores on the high street.
The new sites will stay true to the Crussh Fit Food & Juice Bars classic menu, offering freshly made juices, smoothies, salads, wraps, hot food and organic coffee.
News of the agreement comes in the wake of a busy 12 months for the brand, in which it opened new London-based sites in partnership with Sainsbury’s, Debenhams and Everyone Active.
Shane Kavanagh, CEO of Crussh, said: “We are hugely excited about working with SSP given their expertise and excellent track record and the opportunity to bring our brand of healthy fit food-to-go into travel rail and air locations for the first time. Paddington is the perfect place to start, and we can’t wait to get going.
“The last 18 months have seen us refresh the brand, develop new store formats and refurbish much of our high street estate, as well as begin some exciting partnerships with Sainsbury’s, Everyone Active and Debenhams.”
Simon Smith, CEO of SSP UK, said the group was pleased to have formed a partnership with what he described as an “innovative” brand.
“One of the ways we delight rail and air passengers across the world, is by working with some of the most innovative and on-trend brands. Crussh definitely falls into that category, and it will be the ideal complement to the mix of brands at Paddington. We have been instrumental in introducing some great names to the travel environment, and we are thrilled to be adding Crussh to our portfolio.”
SSP serves around one million customers a day through the food and beverage concessions it operates in travel locations. In total it is responsible for more than 450 brands, including
James Martin Kitchen, Upper Crust, Le Grand Comptoir, Ritazza, Burger King, Starbucks, Hard Rock Café and YO! Sushi.