Crussh executes strategy to expand into areas outside of traditional stores

Crussh fridge

Crussh Fit Food & Juice Bars has taken the next step in its ongoing strategy of strengthening its convenience and food-to-go offering by expanding into areas outside of traditional high street stores.

A selection of the company’s products will now be made available through more than 300 Sainsbury’s outlets following an extension of a partnership agreed last year.

In May 2019, its debut retail range was rolled out across 61 Sainsbury’s convenience stores.

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The exclusive retail range includes a selection of Crussh healthpots, priced from £2.80, and wraps, priced from £3.65, including a number of vegan and protein-based lines.

Shane Kavanagh, CEO of Crussh, commented: “We’re thrilled that customers will now be able to buy our ‘fit food’ in Sainsbury’s stores from Exeter to Edinburgh, giving us a great opportunity to bring our food to new customers whilst providing something new and exciting for Sainsbury’s shoppers.”

Crussh continues to operate its concession site in Sainsbury’s Pimlico, which opened in June 2017, selling its full range of ‘fit food’, freshly made juices and smoothies and organic coffee.

Overall the chain operates 35 stores across London and the South East.

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Tags : CrusshHealthy foodSainsbury's
Andrew Seymour

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