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DATA: M&B and Greene King drive pub sector share of delivery market

Chicken Society

New quarterly figures for June to September show that foodservice delivery’s share of total eating out occasions each week remained steady between 16% and 19%.

According to the data from Lumina Intelligence, pub restaurant has entered the top eight delivery channels by share, as the delivery roll-out at Mitchells & Butlers and Greene King saw the sector achieve a 7% share.

The traditional fast food, delivery specialist and branded restaurant channels continue to dominate with a combined share of over 70%.

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The share of delivery consumers aged 45+ has declined by five percentage points over the 12-week period with these consumers returning to on-premise dining following growing confidence in socialising.

Over the 12 weeks, 18-34 year olds accounted for 53% of total foodservice delivery occasions.

‘Didn’t want to cook’ has increased by three percentage points as the top reason for ordering delivery, aligning with the school holidays and summer vacations and displaying the importance of strong marketing from delivery operators.

Spend on delivered drinks has increased17% in the latest 12 weeks to £4.97. Growth in drink spend can be attributed to the decline in water purchases (down by two percentage points) with fruit juice/smoothie (up one percentage point) and hot chocolate (up one percentage point) growing share of drink purchases.

Consumers choosing a venue based on past experience has increased by two percentage points versus the previous 12 weeks.

Value for money considerations are also becoming more important increasing to 36%, up two percentage points on the previous period.

Blonnie Whist, insight director at Lumina Intelligence, said: “During peak coronavirus lockdown periods, foodservice delivery’s share of total eating out occasions peaked at 32%. However, despite restrictions easing and the warmer summer weather, its share of total occasions remains stable around 16-19% each week. We expect this to continue to grow as the nights draw in and the winter season approaches.”

“Delivery will continue to offer growth potential for operators, which is apparent in an increase in share for pub restaurants. Drinks present a great opportunity to operators, with nearly half of all delivery occasions including drinks. Average spend per person on delivered drinks is increasing, so operators can capitalise on this to increase order value.”

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Tags : Greene KingMitchells & ButlersPubsresearch
Andrew Seymour

The author Andrew Seymour

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