The turnover for the top 10 contemporary fast food brands is expected to grow at a rate of 59% to £1.1 billion in 2021 as the market recovers, new research suggests.
According to data from Lumina Intelligence, the bounceback is driven by the return of customers following the pandemic and a 9% increase in outlet growth.
The company said that the likes of Five Guys, Tortilla, German Doner Kebab and Coco di Mama are all set to “fully recover” and exceed their 2019 turnover values.
The five fastest growing brands by turnover versus 2020 are:
Pret A Manger 64%
Five Guys 60%
German Doner Kebab, Five Guys, Tortilla and Kokoro lead forecasted outlet growth and have benefitted from strong performances in delivery channels, especially during the pandemic.
German Doner Kebab is forecasted to lead percentage growth; the brand is expected to grow by 24 net new sites in 2021.
The brand is driving outlet growth through its franchise model and focus on delivery.
Tortilla is expected to grow notably following strong delivery trading, as well as its IPO, to help fund expansion.
Katherine Prowse, senior insight manager at Lumina Intelligence, said: “Due to the low contact and low ticket nature of fast-food, it remained one of the hospitality channels least impacted by the coronavirus pandemic, particularly for those brands that were able to lean more heavily on delivery capabilities.
“Despite being able to pivot business models accordingly, many operators were impacted heavily by the rapid decline in city-centre footfall. However, brands formerly dependent on lunchtime worker footfall have adapted to omnichannel trading in the past 18 months to survive.
“Coco di Mama is now predominantly a delivery concept, operating from ASK Italian and Zizzi sites, tapping into demand for lunch time occasions in suburban and commuter belt towns.”