Deep Blue Restaurants Limited has reached an agreement with Boparan Restaurant Group (BRG) that will see the Harry Ramsden’s brand amalgamated into Deep Blue.
The transaction will see the South East based business take over the entire estate of the 90-year-old fish and chip concept, although BRG will retain an interest in the enlarged business.
The estate includes outlets in 34 locations across the UK, Ireland and Malaysia, with the deal further marking Deep Blue’s place at the forefront of the fish and chip sector.
Speaking about the deal, Deep Blue’s founder and CEO, James Low, said: “We are delighted with this transaction which has accelerated our growth, making us the largest player in the market by a considerable margin.
“Our immediate focus will be on the integration of the business into the Deep Blue organisation.
“Our amalgamation with Harry Ramsden’s is a key milestone in our development but we remain committed to exploiting the unparalleled opportunities within the sector for further expansion.”
Tom Crowley, CEO of BRG said that the deal would allow the company to shift more focus to its other brands.
He said: “This is an important strategic move for BRG and one which enables us to simplify our future business and allow us to focus on the opportunities for our core brands of Giraffe, Ed’s Easy Diner, Fishworks and the roll out of Slim Chickens, whilst still retaining an ongoing interest in the fish & chip sector.”