Deliveroo is to become an official partner of England teams and the Emirates FA Cup.
The partnership will see Deliveroo become England’s first ever sleeve sponsor. The food delivery company’s logo will be worn on the training kit of all senior men’s and women’s sides, starting with Gareth Southgate’s squad for the forthcoming UEFA Euro 2020 qualifiers against Bulgaria and Kosovo.
As part of the deal, Deliveroo will also partner with the world’s oldest cup competition, the Emirates FA Cup, with plans to be rolled out from the 2019-20 season onwards.
Based in England and founded in 2013, Deliveroo is one of Europe’s fastest-growing businesses and work with the biggest chain restaurants across the UK.
The FA is a not-for-profit organisation and this deal represents a further investment into the growth and development of the English game across all levels.
Mark Bullingham, CEO of The FA, said: “I’m delighted to welcome Deliveroo as our latest partner across the England teams and the Emirates FA Cup.
“Deliveroo is an ambitious and growing company and it’s fitting that they join us at a time when the England teams are going from strength to strength and The Emirates FA Cup is reaching a larger audience than ever before.”
Will Shu, Deliveroo’s founder and CEO, said: “We couldn’t be more excited to support the England teams. Both the men’s and women’s teams are doing incredible things and we’re proud to be playing a part in their success.
“The Emirates FA Cup is a global phenomenon and, as a business that is expanding across the world, we can’t wait to see what we can achieve together.”