Deliveroo yesterday revealed that from July more than 5,000 additional restaurants will join its platform, allowing it to offer a greater selection of cuisines, a wider range of prices and an even better service than ever before in the UK.
The move is the next step in its quest to becoming what it calls the “definitive food company”, giving consumers access to the biggest range of restaurants possible.
Having built its own extensive delivery network of 35,000 riders worldwide and 15,000 riders in the UK that bring meals direct to customers’ doors, the platform will now also host restaurants that make deliveries with their own riders.
Crucially, restaurants will be able to deliver to customers using either their own riders or Deliveroo’s rider network. This will mean restaurants can fulfil more orders at times of high customer demand, speed up delivery, and extend the times where they can offer delivery.
Deliveroo claims it will be able to offer the best delivery service for both restaurants, which will be able to choose for themselves how best to offer delivery, and for customers, who will get increased choice, price ranges and service options. It said that no other company is offering this mix of services to restaurants or customers.
Deliveroo currently works with 10,000 restaurants in the UK that use Deliveroo’s network of 15,000 riders. By expanding to include restaurants that will also deliver orders themselves, Deliveroo predicts 5,000 more restaurants will available on the app by the end of the year.
The company said its investment will boost local restaurants with their own fleet as they will now be able to also use Deliveroo riders, who deliver food in an average of 30 minutes.
By the end of the year Deliveroo plans to expand into 50 new towns and cities in the UK, many of which will offer this new service. Within a year it predicts it will be able to reach almost six million new UK customers.
CEO and co-founder, Will Shu (main image), said: ‘Deliveroo’s growth is matched only by our ambition. Today we are unveiling the next big step in our plan to offer customers an even greater choice of restaurants, at a greater range of prices while continually improving service. That’s why we introduced delivery-only kitchens, bringing new, exciting restaurants to new areas. It’s why we invested in new restaurant brands to boost innovation, and it’s why today we are giving restaurants with their own fleets of riders the chance to be on our platform and to use our rider network whenever they need it.”
He added: “This is a major development for the company that will mean thousands of new restaurants delivering new orders to new customers and it’s part of our mission to become the definitive food company.”
Last month Deliveroo announced its plans to grow the number of ‘Editions’ delivery-only super kitchens that it operates. Restaurants are able to use these sites to deliver to more homes without needing a high street presence in the area, enabling restaurants to overcome the costly barriers to entry of a new premise and expand more easily, at lower risk.