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Deliveroo chooses UK as launchpad for corporate event catering service

Deliveroo for Business

Deliveroo today stated its intent to go after more corporate customers by unveiling a new package of catering services under its Deliveroo for Business (DFB) banner.

The UK is the first market globally to launch the new services, which sees it offer to help companies plan and manage food and beverages for events and experiences.

DFB provides bespoke food delivery services for offices, from events such as intimate office gatherings to multi-day conventions.

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The service includes food and beverage catering, as well as a dedicated event coordinator and set-up, including access to a variety of cuisines and menus.

The new event packages are DFB’s latest addition to its line-up of products. Most recently, its introduced its van delivery option, which ensures food from various restaurants from Deliveroo’s 300 caterers in the UK are picked up and delivered efficiently so teams can enjoy their meals at the same time.

Deliveroo claims these orders are highly attractive to restaurant partners, given they increase average basket sizes and improve the bottom line.

DFB also offers a pop-up restaurant arm, allowing companies to easily book more than 50 pop-ups across London for larger team functions.

The new line-up of offerings was launched in response to feedback from businesses DFB currently works with.

So far this year, DFB has organised over 9,500 corporate events in the UK, including a single order worth £40,000 for a large corporate client.

One convert is restaurant chain Coco Di Mama, which has become a major DFB catering partner. “We love the DFB Catering Service because it enables us to receive larger and more profitable orders to our stores,” said the company’s delivery hero Dean Stobbart. “These orders are freshly handmade before the lunch rush so it’s perfect for our teams during the slow periods of the day.”

The UK is DFB’s largest market globally, with catering order volumes growing more than 110% this year versus 2018.

Juan Diego Farah, global head of Deliveroo For Business, said: “Launching the Deliveroo for Business Catering Service was a natural next step for us, and we’ve worked hard to ensure we have the right supply of restaurants, catering and drinks partners to ensure any foodie occasion in the office is done right.”

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Tags : Coco di Mamacorporate cateringDeliverooDeliveroo for Businessfood delivery
Andrew Seymour

The author Andrew Seymour

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