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Delivery’s share of the market grows to a third during lockdown

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Delivery accounts for one-in-three foodservice occasions during lockdown, new figures show.

Research from Lumina Intelligence’s quarterly Eating & Drinking Out Panel report reveals that delivery was responsible for a third of foodservice occasions in the 12 weeks to 24 January, rising to 43% with click and collect included.

Across the 12-weekperiod, both delivery and click and collect purchases peaked in January.

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Delivery saw a 32% share during the week ending 17 January, while click and collect reached a high of 20% the week after.

Food purchased on-site saw its share decline over the 12 weeks, starting at 62% during the first week of November and ending with 46% in January.

Cafes is the leading channel for on-site purchases, driven by drink-only occasions, with Costa Coffee the most popular brand amongst consumers within the channel.

In contrast, quick service restaurants account for over 50% of all delivery and click and collect orders.

On a positive note for operators, average spend per consumer increased across the 12 weeks, from £9.15 in November to £12.84 in January.

Blonnie Whist, head of insight at Lumina Intelligence, said customers indicated they were choosing delivery either as a treat or because they felt too lazy to cook.

“Compared with the November lockdown, January has seen an increase in delivery and click and collect orders, as well as rising average spend. Tighter restrictions since Christmas have boosted delivery occasions, which directly correlate with on-site operator availability and consumers wanting to treat themselves during January blues.”

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Andrew Seymour

The author Andrew Seymour

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