Dessert chain closes in on 100 sites as it takes first step into Wales

Creams Cardiff

Dessert chain Creams Café is continuing its nationwide expansion by opening its first ever site in Wales.

The unit, which will begin trading on Cardiff’s Queen Street on 25 January, is the 91st addition to its estate.

The company-owned store will initially offer takeaway and delivery only via Just Eat, Deliveroo and Uber Eats, opening for dine-in when restrictions allow. It features 56 covers spread across two floors plus an additional 18 covers outside.

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The new café interior is inspired by skateboard culture and utilises raw materials and modular design techniques with BMX bikes, skateboards, neon signage and graffiti to create a vibrant space that reflects the brand’s flamboyant desserts.

Open daily from 11am to 11pm, the menu will feature all of Creams’ signature serves, from sundaes made with gelato from the brand’s own factory in East London, as well as waffles, cookie dough desserts and crepes.

Creams’ brand-new doughnut range will also be available via delivery only, alongside a selection of vegan and gluten-free choices.

Adam Mani, CEO of Creams said: “We’re really excited to bring our fabulously flamboyant desserts to the people of Wales. Despite the challenges of 2020, I am immensely proud that the brand has been able to continue with its expansion plans.”

Creams successfully pivoted its business in 2020 through the introduction of a seamless online experience for delivery and Click & Collect.

In October, the group reported a record-breaking October with sales of over £4m across the estate.

The brand has also opened three new stores since March 2020 with another five to six planned for the first quarter of 2021.

Mr Mani founded Creams in 2008 with business partner Balal Aqil. The business employs more than 1,400 employees and works with a variety of franchise partners across the UK.

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Andrew Seymour

The author Andrew Seymour

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