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Dessert chain doubles footprint with brand rights deal

Haute Dolci

Luxury dessert chain, Haute Dolci, is adding two sites to its portfolio which currently trade under the Heavenly Desserts brand.

The two venues, located in Preston and Birmingham, will undergo extensive refurbishment ahead of their official re-openings, which are expected to take place later this summer.

Nizam Mohamed, founder of Heavenly Desserts and Haute Dolci, recently sold the brand rights for Heavenly Desserts. As part of the settlement, Mohamed agreed to rebrand the two Heavenly Desserts sites to Haute Dolci restaurants. All other Heavenly Desserts sites will continue operating as usual, now under the ownership of Mohammad Imran and Mohammed Yousif.

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Originally from East London, Mohamed opened the first Heavenly Desserts restaurant in Birmingham in 2008, aged just 21. From then on, he went on to grow the business and later launched his second luxury restaurant brand Haute Dolci in 2017. Yet, despite the brand’s growth, Mohamed has always maintained the ownership rights of both the Preston and Birmingham sites.

Following the settlement, Mohamed has stated that his focus going forwards will be on the continued growth of Haute Dolci alongside IceBurg, a gourmet burger chain of restaurants he also launched in 2017. The group currently has 14 operational restaurants across the UK with a further 15 openings in the pipeline, including some international sites.

Mohamed said: “We’re thrilled to be giving the Birmingham and Preston sites a full rebrand to officially welcome them into the Haute Dolci family. We want to assure our diners in the area that it will be the same friendly faces serving you as always, but the sites will be undergoing an exciting new makeover.

“For myself and my team, our priority is to continue expanding our Haute Dolci and IceBurg brands, starting with the rebrand of the Preston and Birmingham sites. We’ve got a lot of exciting plans in the pipeline too and are looking forward to bringing new stores to several new locations across the UK and internationally.”

Tags : Businessdealhaute dolciHeavenly Dessertsrebrandrefurbishment
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