Dessert chain reports record monthly covers of 430,000

Creams Cafe

Creams Cafe, the 90-strong dessert chain brand, has said its August sales were up just shy of 35% in August due to the Eat Out to Help Out scheme.

The brand reported a record-breaking 430,000 covers throughout August on EOHO days, as it also benefited from customers flocking to its stores during the heatwave.

The growth has prompted it to launch an additional offer throughout September to November giving customers 25% off everything from Monday to Wednesday at select stores.

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Adam Mani, co-founder of Creams, said: “It’s been a challenging few months, but the response to the Eat Out to Help Out scheme has been a real morale boost for the Creams team.

“Now more than ever, people need a little sweet relief and a touch of escapism, and I think that’s exactly what we provide at Creams with our larger-than-life desserts, and I think that’s the reason our sales have been so exceptionally strong.”

Creams opened eight new stores last year and it is determined to maintain that momentum.

Two stores are due to open on London’s Old Street and in Morden, and there are a further five in the pipeline. It also plans to expand the brand internationally.

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Andrew Seymour

The author Andrew Seymour

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