Domino’s hiring 5,000 staff as it prepares for record pizza sales

Domino’s store

Domino’s Pizza UK today revealed that it is looking for 5,000 new team members in the UK and Ireland over the next 12 months to meet demand for its business.

Having recently celebrated its 30th birthday in the UK with the opening of its 900th store at Ashford in Surrey, the chain plans to build on the 50-plus new store openings it will have made by the end of 2015.

New starters will be supported by the company’s new online induction programme and management training system, which is due to launch next year.

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The company is expecting a bumper year in 2016 given the new launches and major sporting events such as the UEFA Euro Football Championships and the Rio Olympics.

“We have seen continued healthy growth in the business this year with like-for-like sales up by over 14% in the UK and Ireland in quarter three of 2015,” said Scott McLeod, operations director at Domino’s Pizza UK. “Our digital ordering now represents 77% of our delivered sales with nearly 50% made on our app. There are some exciting innovations coming in the next few months to make ordering even easier as we are gearing up for a strong 2016.”

Now England, Wales, Ireland and Northern Ireland have qualified, Domino’s expects a peak in orders around UEFA Euro 2016 which will feature 24 teams and 51 games between 10 June and 10 July 2016. It predicts it could cook up to 50 million slices of pizza, which would stretch over 12,000 miles if placed side by side.

During the last World Cup in Brazil, Domino’s saw an average game-day sales uplift of almost 10%, peaking at a 23% lift for England’s game against Uruguay.

The combination of store growth and unprecedented home interest could mean orders exceed seven million pizzas during the Euros. To meet the demand, Domino’s is looking to recruit an additional 1,500 drivers alone across the UK and Ireland to deliver freshly-made pizzas.

Overall the chain said it expects to make an extra 15 million pizzas next year compared to this year.

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Andrew Seymour

The author Andrew Seymour

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