Domino’s has opened an ‘Innovation Garage’ within the confines of its World Resource Centre to test new technology.
The US-based hub could have implications for global markets such as the UK as the pizza delivery chain intends to use it as a space for team members to focus on collaborative innovation with cutting-edge technology.
The 33,000-square-foot, two-story building in Ann Arbor, Michigan features an open-concept design space for 150 Domino’s team members.
It also includes a fully-functioning pizza theater that project-based teams can use to develop and test new technology, such as ordering kiosks and carry-out trackers.
Kelly Garcia, the firm’s chief technology officer, said: “Domino’s Innovation Garage is focused on accelerating Domino’s spirit of creativity and collaboration.
“As a pizza company with a focus on technology, we want our team members to have a workspace that encourages experimentation and fosters an environment to take risks, test innovations and fail-fast so they can bring their best cutting-edge ideas to life for the brand’s customers and stores.”
Domino’s Innovation Garage will also have a dedicated space specifically for testing delivery innovations.
These include the GPS delivery tracking experience, the customer interface on autonomous pizza delivery vehicles and robots such as Nuro’s R2 – an unmanned vehicle that will test pizza deliveries later this year.
In addition, the facility will hold all of Domino’s current AnyWare ordering technology, in-store technology and a quality assurance lab for testing prototypes.
Garcia continued: “Having a hub for our community of smart, creative and dynamic team members to develop our brand and take it to the next level is important for our continued success.
“We’re proud to now have a space dedicated to learning, exploring, testing and launching new ideas in a way that only Domino’s can do.”