Domino’s has taken to using artificial intelligence to check that pizzas are being assembled and cooked properly.
The company’s ‘DOM Pizza Checker’ has been developed in Australia where it is expected to “drastically” improve product quality and consistency when it is rolled out locally.
Domino’s Australia CEO, Nick Knight, said the system would ensure that only the highest quality pizzas go out the door, even in busy periods, eliminating inconsistency in product quality.
He said it would address one of the company’s most common customer complaints: ‘My pizza doesn’t look like it should!’
“The reality of a busy store can sometimes mean pizzas go out which are below the high standards our customers expect, and quite frankly, deserve,” he explained. “For anyone who has ever been disappointed with their pizza for any reason – maybe there was hardly any pepperoni on it, or not enough cheese – rest assured, we have heard you.”
The DOM Pizza Checker scanner sits above the cut bench and checks the quality of every pizza. If it deciphers that the pizza is not made right, Domino’s has pledged to make it again.
“This means our team members won’t lose focus on quality during busy periods and our customers can have greater confidence in our products,” added Mr Knight.
Currently, DOM Pizza Checker can recognise, analyse and grade pizzas based on pizza type, correct toppings and even distribution.
It does this by capturing an image of the pizza and using artificial intelligence to compare this data with a large dataset of correct pizzas, making a quick assessment.
Later this year, the chain will be releasing even more features, including the ability to provide customers with a real-time image of their pizza on the cut bench.
As part of this process, they will also be notified if their pizza has failed its quality testing, resulting in a remake.
The DOM Pizza Checker has taken two years to develop in conjunction with technology partner Dragontail Solutions. The company has not said if it plans to introduce the system to other markets.