Domino’s UK will be keeping a keen eye on developments at its US operation after it begun trialling the delivery of pizzas using a self-driving delivery vehicle this week.
Select customers who place a prepaid order on the chain’s website on certain days and times from one of its Houston branches can choose to have their pizza delivered by a Nuro R2 robot.
Nuro’s R2 is billed as the first completely autonomous, occupantless on-road delivery vehicle with a regulatory approval by the U.S. Department of Transportation.
The collaboration will introduce an entirely new delivery experience to customers.
“We’re excited to continue innovating the delivery experience for Domino’s customers by testing autonomous delivery with Nuro in Houston,” said Dennis Maloney, Domino’s senior vice president and chief innovation officer.
“There is still so much for our brand to learn about the autonomous delivery space. This programme will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations.
“The growing demand for great-tasting pizza creates the need for more deliveries, and we look forward to seeing how autonomous delivery can work along with Domino’s existing delivery experts to better support the customers’ needs.”
Customers who are selected to have their order delivered by R2 will receive text alerts, which will update them on its location and provide them with a unique PIN to retrieve their order.
Customers may also track the vehicle via GPS on their order confirmation page.
Once R2 arrives, customers will be prompted to enter their PIN on the bot’s touchscreen. R2’s doors will then gently open upward, revealing the customer’s hot Domino’s order.