EAT has unveiled its first major menu launch since being taken over by Pret A Manger and challenged its high street rivals to come up with a better plant-based sandwich alternative.
The chain is confident that sales will soar after launching the Mushroom Melt, a new vegan smoked ‘Gouda’ cheese toastie.
The £3.99 multi-seed bloomer filled with mushrooms, caramelized onions and vegan smoked ‘Gouda’ cheese with vegan garlic mayonnaise, is being rolled out across all UK stores after being honed by its food development team.
Team member, Emily Williams, said: “We’ve created a hearty plant-based toastie, ideal for the colder months. Our vegan smoked ‘Gouda’ is made from coconut and potato but has the texture, melting characteristics and complex flavour of regular cheese.”
Holly Oades, customer director, EAT, said the new menu item would set a new standard in the market.
“We believe our vegan ‘Gouda’ is the best plant-based alternative on the high street, and challenge everyone to try and taste the difference,” she said.
The new vegan launch will sit alongside The American Melt , featuring smoked ham, Emmental cheese, sliced gherkins and American mustard all in a multi-seed bloomer.
Other favourites, Beef Bourguignon and Chicken Panang Curry Hot Pot, will once again feature on the autumn menu which launched this week.
EAT’s 100 stores were taken over by Pret in May. Its new owner plans to convert many of them into Veggie Prets.